Consumer Exp 4

Wonder why some banks just don't get the message. Accepted this PSU bank of India has the largest reach in the country. But can it take its position for granted? I found this PSU Bank's focus on urban customers appalling. I have tried their internet banking and have been trying to use their ATMs time and again. But after the first attempt either the internet banking username or password is screwed up or the ATM password is, for no fault of mine. After standing in queue for almost half an hour I was told a lengthy procedure for renewing my passwords at the cost of Rs. 50 each. Now why should one shell out Rs. 100 for no reason? Or was it just another strategy to make money.

For the benefit of those who are unaware of the processes let me shed some light. For internet banking you will have to go to the same site, where you lost it all and then take a print out and submit it to the bank by waiting for another half an hour in the queue. For the ATM password you fill in a form, and wait for another 45 days just for your ATM password.

At the same time they will assure you that you can take out money from the branch whenever you need, in those 45 days, by again standing in queue. How sane is that? If the same would have happened with any other private bank the processing time would easily be 5-6 times lesser. Can’t these giants see this? May be all employees are too overwhelmed to be looking into such things.

It is for such simple reasons I never park my money in this bank. I try to find all reasons to avoid this bank just because of the crowd and or their lengthy processes. But just the fact that it is one very renowned PSU banks and it opens doors to convenient settlement of other accounts like your PF, post office accounts one is bound to stick to the bank. But how long does this bank think it can pull this stunt & run the show?

I want to believe that all the above instances that i mentioned here are 1 time events and happened only with me. But if that happened with you too somewhere else then it would be happening to others too. I do not know how I would ,had I been on the other end. But this surely gives me a very good starting point. If one wants to understand where your are going wrong with your, become your own customer. Coz these are insights no magazine-newspaper or journal is going to provide you with. Open those eyes and you will find that it’s all over the place.

But just because it’s all over does that give you the excuse to take your chances?